Q:

How can we convince more people to eat less meat?

A:

My approach is to find the thing you’re good at and use that as a tool in your activism. I think that this is the most effective approach – take what you excel in and make it your weapon of choice. In my case, this means showcasing a high end approach to vegan culture, living, travel and fashion. If you make the world’s best vegan brownies, feed them to everybody. Let’s take away excuses, win them over through quality.